So earlier today, I was perusing the LA Times music blog, Pop & Hiss. In particular, I enjoyed learning about Vevo in this piece written by Todd Martens. Much to my surprise, this was the first I had heard of Vevo.
Vevo, which launched last week, hopes to become the Hulu for online music videos. I’m of the era that grew up on MTV when it’s bread and butter was playing music videos, not wall-to-wall coverage of spring break vomit sessions or more recently, alleged reality shows structured to glorify year-round vomit sessions. So I welcome a chance to watch online music videos.
Clearly and understandably, this online platform is targeting consumers far younger than myself (Honestly I have no idea who Kid Cudi is…). But it is also offering videos that I would enjoy, for example, check out this Lyle Lovett 1987 classic, If I Had a Boat. I’ve never seen this video, which intersperses interviews of elderly men with stories that have tangential connections to the lyrics.
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