Tad Williams' Shadowrise

As damn fine a writer and editor that Deborah Beale is, I consider her equally great as a marketing genius. I’ve written before about some of her and husband/business partner/writer Tad Williams marketing ventures before in this post from last October. I recently joined Twitter (find me here as Talkingwithtim) and have started observing how folks that I respect utilize it to their advantage. This March, Volume 3 in Williams’ Shadowmarch series, Shadowrise, will be released. To whet the appetite of fans anticipating the book’s release, Beale is twittering (as MrsTad)  excerpts from the book. The most recent series of tweets started on January 23.  I had to ask Beale a few questions about the effort, and she was more than happy to oblige me in this mini email interview. My thanks to Beale for her time and efforts, as always.

Tim O’Shea: How did you come up with the idea to start sharing excerpts from Tad’s new novel, Shadowrise via Twitter?

Deborah Beale: It wasn’t a flash-bang moment; it just occurred to me sometime back that it would be a cool thing to do. I was waiting for a finished manuscript from Tad, and I wanted to fit in with the publishers wishes too, which means streaming something close to publication date. Now, of course, I’m wondering who else might be doing something like this. There was one fiction-experiment last year, I can’t remember the details but it didn’t end well. I’m just throwing stuff out there for our followers and mailing list (who got a free short story for Xmas.) And I’m having fun with it.

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