Before today, I’ll be honest and admit I had never read the critical analysis of Philip Bump. But after reading his brief consideration of the past decade in logos, I will be sure to read him increasingly more going forward. One of Bump’s valid points in evaluating logos of the past is:

“The web, in essence, is the photo album brought out to show what a logo looked like in its awkward phase – and for that, it should be praised.”

I also greatly appreciate this post by Bump, because it introduced me to Logo RIP, a virtual graveyard for discarded commercial logos.