MoPix

I’ll be the first to admit, I know next to nothing about film distribution. But when I caught wind of the plans for MoPix, a film and video distribution platform set to launch in January 2012, I wanted to find out more about it. A few emails later, I was in contact with MoPix founder, Ryan Stoner, who was more than willing to educate me in the ways of digital distribution and technology. My thanks to Stoner for his time.

Tim O’Shea: When and how did MoPix initially get conceived?

Ryan Stoner: MoPix was conceived in late 2010. We were developing entertainment apps for the likes of Warner Brothers, Disney and entertainment moguls like Anthony Zuicker the creator of CSI. We had just finished building the Dark Prophecy app, and were exploring creating an ePub authoring solution for publishers looking to enhance their books with a layer of context aware content, transforming an ordinary ebook into a full sensory experience, complete with audio, visuals, discoverable content, special effects, and other content to enhance the reading experience. We quickly realized the pitfalls of transmedia content rights for back catalogues and shifted our focus to the film work. We saw an opportunity to replace the income lost from traditional distribution outlets by creating a platform for filmmakers to release their work. We also saw it as an opportunity to enable users to experience more than just the film, such as, photo galleries, behind the scenes, and any second story content created around the film.

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